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Understanding how international funding cycles create local disruption and opportunity.
The Indian startup ecosystem is tightly coupled to global capital flows. When US venture capital dries up, India feels it within months. When interest rates spike in developed economies, Indian venture velocity slows. When emerging markets lose momentum globally, India's investors get cautious.
This dynamic is often overlooked by founders. They see India as a large market with abundant capital. In reality, India's capital is largely dependent on foreign dry powder flowing in.
The Thesis
Consider the last 5 years: 2019-2021 saw unprecedented capital deployment globally. India got a tidal wave of this. US VCs opened offices in Bangalore. Mega-rounds became common. Anyone with a decent product and a growth story could raise.
Then 2022-2023 happened. Global capital pulled back. Valuations compressed 60-80%. India's funding fell from $42B (2021) to $8B (2023). Thousands of startups ran out of runway.
2024 saw a partial recovery. But not back to 2021 levels.
Why does this matter for strategy?
Three reasons:
1. Optionality Is Cyclical: In hot markets, founders can be picky. Multiple term sheets, ability to negotiate. In cold markets, that optionality disappears. Having a fundraising strategy that works in both environments matters.
2. Valuation Compression Creates Opportunity: When multiples contract, the winners consolidate. Companies with strong unit economics survive and acquire competitors cheaply. Knowing whether your company is positioned to be an acquirer or acquired is critical.
3. Capital Constraints Drive Behavior: Founders on shorter runways make different decisions. They cut burn. They focus on profitability. They become more discerning about product-market fit. These constraints often improve business quality—but they come at a cost to growth velocity.
The Patterns
Global capital flows follow predictable patterns:
- Liquidity cycles: When public markets are strong, late-stage capital is abundant. When they're weak, late-stage dries up first, then mid-stage. - Interest rate environments: Low rates = risk appetite = lots of early-stage capital. High rates = risk-off = consolidation. - Geopolitical cycles: When US-China tensions spike, emerging markets get de-risked. When they cool, capital returns.
Understanding these macro patterns helps founders position their companies correctly. If you're a B2B SaaS company targeting enterprise customers with long sales cycles, you need to be financially stable enough to weather a 18-month capital freeze. If you're a consumer app relying on viral loops and paid user acquisition, you need strong early metrics that justify high CAC.
The Question for Founders
Where is your company in the capital cycle? Are you positioned to survive a freeze? Do you have a path to profitability that doesn't rely on capital being cheap forever?
The companies that win aren't the ones that grow fastest in hot markets. They're the ones that survive cold markets.